Scott
Davidson

"The first brand-funded series where watching the show and buying the product happened in a single seamless experience."

Purina needed to reach emotionally invested, advertising-resistant pet owners — so instead of interrupting them, we built something they'd choose to watch. A Different Breed became the first brand-funded series on Amazon with a fully integrated content-to-commerce ecosystem: Prime Video drove the story, Amazon Marketing Cloud (activated for the first time for a brand-funded series) mapped viewership directly to Pro Plan purchases, and every touchpoint from Fire TV to branded search connected content to commerce. The result was a category-defining blueprint recognized by Amazon and Purina — and a permanent new revenue driver in Purina Films.

"The first-ever Prime Video Original Series created by a brand — a story that didn't just promote a car company but made people feel something."

Mazda had lost its emotional edge. Rather than advertising louder, we went deeper — creating the first-ever brand-funded Amazon Prime Video Original Series. First to the Finish followed three women competing in the Mazda MX-5 Cup Championship, produced alongside the Emmy-winning team behind Cheer and Welcome to Wrexham. With no overt product messaging, it redefined what branded content could be — driving Mazda's highest sales year ever, a +170% increase in social engagement among women, and a Season 2 currently in production.

"Athletes are revered as symbols of strength — yet that cultural reverence was keeping millions from speaking openly about their own health struggles."

96 million Americans have prediabetes and over 80% don't know it. Traditional pharma messaging was clinical, detached, and deepening the disconnect. The reframe: the discipline, resilience, and adaptation that define athletic greatness are exactly the qualities required to navigate chronic disease. If sport's biggest icons spoke openly about their vulnerabilities, they could give millions of people permission to do the same. Unordinary Stories featured Dan Marino (MASH), David Ortiz (obesity), and Sheryl Swoopes (Type 2 Diabetes) — distributed across Whistle Sports' 22.3M network, YouTube Masthead takeovers, and a high-profile live moment at the DAZN NFL Kick-off Party in NYC.

"A groundbreaking feature-length documentary that set a new precedent for pharma marketing — unbranded, emotionally driven, and genuinely culture-changing."

Novo Nordisk needed to address weight stigma without triggering the defensiveness that overt pharma branding invites. Our answer was radical: make a real film. EMBODIED followed five individuals navigating weight stigma — a drag queen, a mermaid, a midwife, a former linebacker, and a CEO — with Novo as a silent champion. Acquired by Gravitas Ventures and distributed across 13 streaming platforms, it premiered at Tribeca Film Festival and earned a TribecaX nomination. 75% of viewers reported positively shifted perceptions of people with obesity after watching.

"Science creates compassion — a docuseries that changed how Americans talk about obesity by making them feel it first."

Thick Skin was a four-part docuseries following four Philadelphia women living with obesity — a ground-breaking, unbranded approach in a legally restrictive pharma category. Premiered in a primetime slot on Sundance TV with commercial vignettes woven throughout, distributed on YouTube, and supported by a dedicated landing page ecosystem. The series became SundanceTV's most-viewed Facebook-TV Healthcare partnership of 2023 and earned Gold at the Internationalist Awards — proving that empathy-first storytelling drives measurable behavior change.